5 Tips to Become a Social Media Maven

Image Source: Wix

Have you experienced too much social media or found yourself wasting time posting on several platforms to have a solid online presence. Still, the return on time invested is just not rewarding?

If this sounds like you, and you want to become a social media maven and devote your energy to the right places at the correct times, read on…

But before I go into the main tips of becoming social media savvy, it’s essential to understand what type of user is behind that phone or computer screen that you are interacting with...

There are four types of social media users:

The professional – looking to expand their connections and is ideal for consuming interesting and inspiring articles, press releases and insightful blog posts.

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The creator is an innovator who enjoys taking pictures and utilising platforms that allow them to express their thoughts. Creators may become potential influencers and brand ambassadors.

The sharer – likes to post, share and comment on social posts. They may not have significant influence, but they are capable of spreading the word. You will need to pay attention to their concerns and respond to negative reviews.

And finally, The bonder – highly active on social media and comprise the largest group of social media users. You may capture this group’s attention through intriguing photos and stories.

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Now, to conquer social media like a pro

check out the consequent suggestions:

1. Look at what others in your industry are doing – research, research, research! Don’t waste time on trial and error; instead, dedicate some time to understanding how others in your industry connect with their market and generate your own approach.
   

2. Be persistent, Interact one-to-one and be reciprocal – engagement is a two-way process, and by being reciprocal, you’re encouraging feedback and communication.

3. Talk the native platform language – whichever platform you are using, make sure to use its native language. For example, here’s how to talk the Twitter talk.
   

4. Employ a soft-sell strategy - consumers are becoming more dubious of media, advertising and being “sold” to. Need more information on how to soft-sell?
   

5. Be authentic as authenticity always wins! Research and imitate but avoid plagiarizing other people’s content and approach your communication with authenticity.

To sum it up, know your target market and who is interacting with your posts or content. Do your research and understand the industry and platform you are using very well. Employ a soft-sell strategy and keep being authentic!

Before you go!...

With the four types of users listed above, which one do you think describes you best?

*GIF's source - Wix